Getting started with ORM
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business.
According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review.
As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start?
What You’ll Learn in This Guide
Online Reputation Management is a discipline that you can take on easily — step by step. This guide will take you through the basics of launching an ORM program in your organization.
You’ll learn about:
- Defining your goals
- Where to focus your efforts
- How to secure executive buy-in
and many more to improve your business