Switched-On Consumers: Their Data, Their Terms

Switched-On Consumers: Their Data, Their Terms


Privacy matters to all consumers. But it matters to some consumers far more than others. In fact, a majority (55.1%) say it is extremely important to them. That puts brands on notice to demonstrate they are respecting the concerns and sensitivities of their users and customers.

DataIQ, in association with Tealium, carried out a research project among consumers exploring their awareness of how personal information is being requested and used on web sites and apps they use, as well as what influences their attitudes during this data-value exchange.

Download this research report to discover how respondents:

  • Feel about privacy and personal data
  • Trust brands with personal data online
  • View the data-value exchange
  • Are aware of data protection rights